Decide why you want to have a Periscope page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Periscope page with your marketing strategy in mind.
Try making a group versus a page. Periscope groups are a great way to get people to interact more. This will also give you the ability to inform your subscribers of updates.
Make regular posts on your Periscope page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business's purpose for the Periscope page, and stick to it.
Try posting to Periscope at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
You must know when it's okay to post on another person's Periscope page about your business. When you do so, you can get some good attention on your brand. Make sure it is the good kind. Post to other Periscope pages when you have something worthwhile to say. Don't resort to spam.
Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you.
Do not repost any pictures on Periscope that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime click victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else.
Encourage users to interact with you and other fans. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Deleting it or telling everyone to remain on topic can cause people to become offended. But, don't hesitate to jump in if the content becomes mean or offensive.
As said in the beginning of this article, Periscope marketing can benefit your business greatly. It's not only for corporations or other well-known venues, but can be used to benefit the mom and pop shops as well. Remember the tips in this article to use Periscope marketing for your benefit.